Certificate Course in Digital Marketing – 3 Months (Course ID 112)
Certificate Course in Digital Marketing
Course ID: 112
Duration: 3 Months
Mode: Offline/At Study Centres
Focus: Comprehensive training in digital marketing strategies, tools, and platforms.
Course Structure & Subject Details:
| Subject | Syllabus | Theory Marks | Practical Marks |
|---|---|---|---|
| 1. Digital Marketing Fundamentals | Introduction, scope, and benefits of digital marketing, learning methods. | 70 | 30 |
| 2. WordPress Website Planning & Creation | Understanding WordPress, building a website, WordPress.com vs. WordPress.org. | 70 | 30 |
| 3. Content Writing & Marketing Strategy | Developing content concepts, writing effective headlines, creating engaging content. | 70 | 30 |
| 4. Social Media Marketing | Facebook, Twitter, Instagram, and LinkedIn ads. | 70 | 30 |
| 5. Social Media Advertising | Content creation for various social media platforms, using social networks effectively. | 70 | 30 |
| 6. Search Engine Marketing (SEM) | Google Ads, Bing Ads, keyword research, campaign design and optimization, landing pages. | 70 | 30 |
| 7. Display Advertising | Understanding display ads, types, and components of online advertising. | 70 | 30 |
| 8. E-Mail Marketing | Basics of email marketing, tools, strategies, and software. | 70 | 30 |
| 9. Google Analytics | Bounce rates, sessions vs. users, account setup, integrating Google Analytics with websites. | 70 | 30 |
| 10. Project | Practical project and viva to demonstrate digital marketing skills. | 50 | 50 |
Key Features:
- Hands-On Learning: Gain practical experience in digital marketing tools and techniques.
- Comprehensive Curriculum: Covers everything from website creation to advanced advertising strategies.
- Industry-Relevant Skills: Learn essential tools like WordPress, Google Ads, and Google Analytics.
- Flexible Duration: A short-term, 3-month program designed to equip learners with digital marketing expertise quickly.
- Project-Based Evaluation: Apply skills learned through a final project and viva.
Ready to get started or need more information? Let us know!
Call for More Details: +91 8840458141
Requirements
- Open to anyone with a passion for digital marketing. Basic computer knowledge is helpful but not mandatory.
FAQs
Instructor
⭐⭐⭐⭐½ (4.5/5)
"A Perfect Launchpad for Digital Marketing!”
I recently completed the Certificate Course in Digital Marketing at Gyan Skills Academy, and it exceeded my expectations. The course covered everything from fundamentals to advanced tools like WordPress, Google Ads, and Google Analytics. The curriculum is well-structured, making it easy to grasp both theoretical concepts and practical applications.
The project and viva at the end were particularly valuable, as they gave me hands-on experience in executing a complete digital marketing campaign. The instructors were knowledgeable and always available for guidance. This course helped me build a strong foundation in digital marketing and boosted my confidence to pursue a career in this field. Highly recommend it to anyone looking to enter or grow in the digital marketing space!
— Priya Sharma
(JBB Computer Classes, Batch of 2023)
